Full circle12/31/2023 ![]() In our case, the process of creating more sustainable fashion is rooted in the development of circular fashion.įrom an environmental perspective, the reason to buy sustainable fashion is to support brands that do their best to actively and continuously minimize any undesirable effect that their product’s life cycle might have on the environment. For us, this means being proactive about continuously improving our product design, raw material production, manufacturing, transport, storage, and marketing, as well as the facilitation of extended use, reuse and recycling of our products and their components. ![]() With this in mind, we like to describe the production of sustainable fashion as a never ending process of improvement across all stages of a product’s life cycle. In reality, the only time a brand can claim to be 100% sustainable is when they don’t produce anything at all. Now, this is an oversimplified summary of a very complex supply chain, but the point is that there are a lot of different components that determine how ‘sustainable’ a sustainable fashion product actually is. Resources need to be extracted or grown, infrastructure needs to be built, factories operated, and products need to be packaged and shipped to where they are sold. The reality is that when producing anything, there will be an impact. You could, in other words, say that sustainable fashion is a myth. As produced by her daughter and family friend, Lynn is in good, trusting hands who wish to present her at her best and, more or less, that's precisely what Full Circle offers.Before going into what exactly sustainable fashion is, it is important to clarify that we believe that creating 100% sustainable fashion is something that cannot be achieved. If there's possibly a slight contrivance in the reliance on songs about death - good as they are, "Who's Gonna Miss Me?" and "Everybody Wants to Go to Heaven" put perhaps too fine a point upon her eventual passing - these clear-eyed ruminations never feel ghoulish due to that straight-ahead sound. Spare but never skeletal, the record feels intimate but never haunted it feels as if Lynn is playing songs for old friends in her living room, relying on beloved tunes and well-told stories. One of the record's attributes is its clean, simple sound. Full Circle is culled from those sessions, and while there certainly must be many equally compelling tunes lying in the vaults, the album benefits from its canny construction, touching upon so many aspects of Lynn's multi-faceted art without lingering on any single part. Cash and Reynolds began recording Lynn back in 2007, stockpiling hundreds of songs in the ensuing eight years. It's a weighty concept directed by co-producers John Carter Cash and Lynn's daughter Patsy Lynn Reynolds, two scions of country royalty keenly aware of the nuances of legacy and tradition. It opens with the first song she ever wrote - a lovelorn waltz called "Whispering Sea" - and runs through old folk tunes she sang as a child, revisits hits she had in her prime, and adds new tunes to her repertoire, all the while acknowledging that she's closer to the end of her life than the beginning. Released as Lynn approaches her 83rd birthday, Full Circle not only deliberately returns the country legend to her Kentucky roots, it's constructed as a summation of her life. Full Circle is no accidental title for this, Loretta Lynn's first album after a 12-year break.
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